In an email sent by ComScore this morning, they inform subscribers of the “removal of RIM (Blackberry) from the comScore reportable universe. This change allows comScore to continue focusing on devices that command sizable market share. Mobile Metrix will now include, and be projectable to, the universe of iPhone, Android Phone, and iPad devices.”
Basically, as far as ComScore is concerned, Blackberry is dead. If only it were so easy to remove other objectionable things from the “reportable universe”.
Assuming we don’t all evaporate in the Mayan apocalypse, it’s time for 2013 prognosticating. (Really, I don’t know what all the fuss is about. Their calendar ends tomorrow and everyone flips out. The one on my wall ends December 31, but then I’ll put up the 2013 calendar and life will go on).